The global high visibility clothing market has broad prospects, with a scale of $14 billion in 2023 and expected to climb to $21 billion by 2030, with an annual growth rate of over 5.8%.
The Chinese reflective fabric industry is emerging globally, with a market size of 12 billion yuan and an export value of 3 billion yuan by 2023. The application of new technologies is driving industry progress. Chinese company SKSAFETY suffered a loss of $2 million in cross-border e-commerce due to insufficient understanding of overseas demand. However, it actively adjusted its strategy, gained a deeper understanding of consumer preferences, improved inventory turnover and capital utilization, and successfully achieved a comeback. Now, Amazon’s annual revenue has exceeded $10 million.
In practical applications, Singapore’s new metro staff have changed into new uniforms that incorporate reflective strips, improving safety in low light environments. The uniforms also use breathable and wrinkle resistant fabrics, with a design that balances aesthetics and practicality. With the development of urbanization and transportation construction, the role of reflective clothing in ensuring safety is becoming increasingly prominent. In the future, it is expected to combine intelligent technology to bring more innovation.
